Product Design
UX and product design is where strategy, research, and sense-making become something people actually use. I work across the full design spectrum, from early sketches and concept definition through to high-fidelity UI and developer handoff, with a consistent focus on clarity, craft, and design that genuinely serves the person using it.
Methods
- Concept definition and sketching
- Information architecture
- Wireframing and UI flows
- Interaction and UX design
- Mid- to high-fidelity visual design
- Design systems thinking
- Collaboration with development teams
I think of interaction design as a translation problem. You start with user needs, business requirements, technical constraints, and a pile of stakeholder feedback, and your job is to find a solution that honours all of them without making any of it feel like a compromise. I like to start this process early and roughly: sketches and quick prototypes, tested with real users and shared with stakeholders for feedback, long before anything reaches high fidelity. Getting ideas onto paper quickly keeps thinking loose and generative at the stage when it needs to be, and it's one of the fastest ways to align a room; a rough sketch communicates intent in a way that words rarely can.
This way of working is visible in realas.com.au, a real estate platform I helped take from early opportunity, identifying how the platform could genuinely help people through the home-buying journey, all the way through to build, working iteratively with a blended design and development team. The close collaboration between design and engineering from day one meant the finished product held onto what made the concept compelling, rather than losing it in translation.
The same end-to-end approach shaped a Small Business offer experience inside the CommBank app, a project I took from an early rough idea through to actual build and launch. This meant working within an established design system, and maintaining the quality and coherence of the experience across every stage, alongside the wider team. Across both projects, and across other work at Westpac, IAG, and Westfield, the principle is the same: design is only as good as what gets built, which means staying close to development from the earliest sketch onward.
